As a web analytics tool, Adobe Analytics is a very different animal from Google Analytics. I've learned the hard way that plunging into an Adobe Analytics account for the first time with the expectation that it'll be as easy to master as Google Analytics is hubris. In...
In the age of Google, we need to worry less about imparting information and more about cultivating the cerebral soil in which it’s planted. Students’ minds don’t need to be crammed with content; they need to be primed and wired to create value from the copious amounts of information available to them.
Despite Donald Trump's promises to save factory jobs, the next few years will see the maturation of technologies that compete with blue collar labor. Fighting that fact is a fool's errand. Consider a few recent developments on the retail and transportation front. Just...
Amazon has unveiled Amazon Go, a shopping experience that dispenses with cash registers and checkout stations. At Amazon Go stores, shoppers simply take things from the shelves, put them in their bags, and walk out, bypassing checkout lines entirely. The underlying...
Is value creation a teachable skill? Should career design be taught in school, as Home Economics once was?
Design has become a business buzzword, but what does it mean, and why is it relevant to nearly any company in the world?
What would we do if given a fresh planetary start? Who would the colonizers be and what kind of society would they try to create? What sort of contact would they have with people back on Earth? How would environmental constraints shape their way of life? What...
If society is willing to embrace National Cat Day, National Sibling Day and National Doughnut Day (next one’s in June 2017!), then why not a National Connect in Person Day?
Make television a mechanism for cognitive enhancement, not stagnation.
Start a blog devoted to voice search and be the first mover on this topic -- the way Moz was a first mover on SEO and went on to build an industry-leading SEO product.
…and see if anyone emerges with a softened, hardened, or altogether different point of view.
I just wasted 15 minutes tweaking the layout of my blog. This damn Internet — aside from being the best thing to happen to society in a generation, it’s a time pit and a concentration killer.
Figure out a framework for a skill or discipline the way Seth Godin has for marketing and leadership, and Avinash Kaushik has for web analytics, and write a book about it. This post is part of my 10 ideas a day...
A book that does for the topic of climate change what Naked Economics did for the subject of macroeconomics,
This post is part of my 10 ideas a day series.
Why can’t social networks help us to be social again?
Today, in the information age, we do a lot of reacting, commenting, liking, posting, sharing and watching. This all cuts into time that we could have spent thinking.
LinkedIn was innovative 15 years ago, but today it falls short as a career management tool. The professional social networking site of tomorrow needs a fundamentally different value proposition.
Here’s my flashcard-style explanation of CLV, via SlideShare.
The book Sprint takes us inside the process used by Google Ventures to create unicorn-caliber startups, and there are important implications for marketers.