Good copywriting isn’t just an exercise in project management and incorporating everyone’s commentsRead More
Hyphens, when properly used, make your copy easy to digest. We tip the yellow-cab driver and feel bad for the yellow cab driver, who has a bad case of jaundice.Read More
In part I of this post, I reviewed the opening line of a sales email my friend Ana had written to her potential clients. That one little sentence contained four copywriting mistakes that, in my view, were probably costing her business.
Now it’s time for the rewrite.Read More
…because you don’t have a specific goal for your announcement. Because you’re not being imaginative enough about its possibilities. Because you’re not picturing your target audience and putting yourself in their shoes.Read More
For years, my online brokerage has sent me invitations to educational webinars on markets and investing. Now, if there’s an ideal audience member for these webinars, it’s me — I manage my money without the aid of a financial adviser, so I can always use free advice.
Yesterday, I did a search for all the webinar-related emails I’ve received from this brokerage since I became their customer five years ago. I found 100 of them in my archives.
How many of those webinars have I watched? Zero. I haven’t even signed up for one.Read More
I get a lot of sales emails, and as a student of copy writing, I read many of them. Today, I received an email so sad, neglected and brittle that it filled me with pity.Read More
There was a stretch in my career when I did a lot of ghostwriting. This presented a problem: I wanted to maintain an online writing portfolio, but my ghostwriting work was confidential and proprietary to my employer.
At the time, all my other writing occupied a pile of notebooks whose readership totaled zero. I knew I needed to blog — it was long overdue— so I created a self-hosted Wordpress site and got started.Read More