This post is part of my 10 ideas a day series.
Why can’t social networks help us to be social again?
Today, in the information age, we do a lot of reacting, commenting, liking, posting, sharing and watching. This all cuts into time that we could have spent thinking.
LinkedIn was innovative 15 years ago, but today it falls short as a career management tool. The professional social networking site of tomorrow needs a fundamentally different value proposition.
Here’s my flashcard-style explanation of CLV, via SlideShare.
The book Sprint takes us inside the process used by Google Ventures to create unicorn-caliber startups, and there are important implications for marketers.
Marketers who use CLV (customer lifetime value) can enhance the long-term survival prospects of their companies.
Understanding the terms “crawl ratio,” “crawl budget” and “crawl window” gives you insight into off-page (aka technical) SEO
A quick summary of an SEO/Content Marketing talk I attended at SMX East in New York this week.
Someone downloads your app or requests a free consultation. What’s the economic value of that lead? How much should you pay to market to that lead?
Here’s a breakdown of customer analytics that will delight data-driven marketers.
The term Conversion Rate Optimization is impressive-sounding, but used to the exclusion of other metrics, it can damage your business.
Webinars can be a marketing machine for your business.
Good copywriting isn’t just an exercise in project management and incorporating everyone’s comments
Advice from Lisa Mann, who created one of the most memorable consumer ad campaigns in recent history – and spent almost nothing to do it.
Hyphens, when properly used, make your copy easy to digest. We tip the yellow-cab driver and feel bad for the yellow cab driver, who has a bad case of jaundice.
You’re a startup and you’ve barely got a marketing department, but you need to start advertising online. Where do you begin?
Can business writing be beautiful? Should it be? Can the language in your press release, corporate website or marketing prospectus paint a picture? Can it enhance understanding? Can it inspire?
Yes, yes, yes, yes…and yes.
Often, when I’m thinking about the performance marketing discipline, I catch myself looking for brand-new problems to solve. I’ve come to realize I’m making a mistake by doing this. I’m expressing a presumption that innovation consists of creating something entirely new.
Before diving into a LinkedIn advertising campaign, take the time to estimate clicks, conversions and cost per conversion. These calculations will give you more confidence in your budget and empower you to manage expectations.