Start a blog devoted to voice search and be the first mover on this topic -- the way Moz was a first mover on SEO and went on to build an industry-leading SEO product.
…and see if anyone emerges with a softened, hardened, or altogether different point of view.
I just wasted 15 minutes tweaking the layout of my blog. This damn Internet — aside from being the best thing to happen to society in a generation, it’s a time pit and a concentration killer.
Figure out a framework for a skill or discipline the way Seth Godin has for marketing and leadership, and Avinash Kaushik has for web analytics, and write a book about it. This post is part of my 10 ideas a day...
A book that does for the topic of climate change what Naked Economics did for the subject of macroeconomics,
This post is part of my 10 ideas a day series.
Why can’t social networks help us to be social again?
Today, in the information age, we do a lot of reacting, commenting, liking, posting, sharing and watching. This all cuts into time that we could have spent thinking.
LinkedIn was innovative 15 years ago, but today it falls short as a career management tool. The professional social networking site of tomorrow needs a fundamentally different value proposition.
Here’s my flashcard-style explanation of CLV, via SlideShare.
Marketers who use CLV (customer lifetime value) can enhance the long-term survival prospects of their companies.
Understanding the terms “crawl ratio,” “crawl budget” and “crawl window” gives you insight into off-page (aka technical) SEO
A quick summary of an SEO/Content Marketing talk I attended at SMX East in New York this week.
Someone downloads your app or requests a free consultation. What’s the economic value of that lead? How much should you pay to market to that lead?
Here’s a breakdown of customer analytics that will delight data-driven marketers.
The term Conversion Rate Optimization is impressive-sounding, but used to the exclusion of other metrics, it can damage your business.
Webinars can be a marketing machine for your business.
Good copywriting isn’t just an exercise in project management and incorporating everyone’s comments
Advice from Lisa Mann, who created one of the most memorable consumer ad campaigns in recent history – and spent almost nothing to do it.
You’re a startup and you’ve barely got a marketing department, but you need to start advertising online. Where do you begin?