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10 Ideas a Day

Today, in the information age, we do a lot of reacting, commenting, liking, posting, sharing and watching. This all cuts into time that we could have spent thinking.

Can Business Writing be Beautiful?

Can business writing be beautiful? Should it be? Can the language in your press release, corporate website or marketing prospectus paint a picture? Can it enhance understanding? Can it inspire?

Yes, yes, yes, yes…and yes.

Make One Thing Better

Often, when I’m thinking about the performance marketing discipline, I catch myself looking for brand-new problems to solve. I’ve come to realize I’m making a mistake by doing this. I’m expressing a presumption that innovation consists of creating something entirely new.